Posts by Mandy

The Ongoing Emancipation

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It’s hard to get your head round how different it is to be a woman living in the 2010s to being one living in the 1910s. Next month, however, we will have good grounds to reflect on how far we have come since it is the 100th anniversary of International Women’s Day. Loads of events from a celebration of women entrepreneurs to a free exhibition about flexible working are planned all around the world.

In just 100 years, women in the UK have won the right to vote, they have shown their mettle in times of war by taking on “men’s jobs” and doing them well, they have become more sexually liberated as advancements like the advent of the pill have unshackled them from the constant fear of pregnancy (and 100 years ago early death) and they have begun to rise up the political and jobs ladder.

In the last 20 years, that progress, particularly in the workplace, is beginning to transform the way we work.

Women who had children 20 years ago will barely recognise today’s workplace where women now have the right to request flexible working and where technology enables most people to work flexibly around their various other commitments. Changing social attitudes, combined with technological breakthroughs, mean that dads are wanting to and able to take a more hands-on approach to childcare.

For every tiny step of progress, however, there is a huge undertow trying to pull things back to how they were. LSE researcher Catherine Hakim, for instance, recently argued that women have different career aspirations than men and therefore attempts to level the gender pay gap and talk about discrimination in the workplace are misguided. Women are just not that interested in work. Indeed, she says, they carefully plot to “marry up” to someone richer than them precisely so they can just do a part-time or no job and look after the kids. This suggests that the 1950s housewife model was the nirvana for women and kind of runs against reports from women who lived through that time that they spent much of their time bored and horribly depressed. Hakim’s views have, of course, been widely reported because they are controversial with much discussion about whether women end up married to better off men precisely because of the gender pay gap.

Even so, the trend is for more and more women to become the main breadwinner in their family. A recent survey by Aviva said one in six women are now the main breadwinner in their family, meaning it makes economic sense for them to keep working after having children and for the man to go part time to look after the children. Meanwhile, research still suggests many organisations have a long way to go to overcome myths about working mums. A poll by Regus found the number of companies planning to hire working mums has fallen from 38% to 26% in just a year, fuelled by prejudices such as the idea that working mums are less committed than their counterparts.

In the private sphere, the last 20 years have seen the resurgence of nature in the nature/nurture debate. Huge progress in the field of genetics has led to the return with a vengeance of simplistic sexual stereotypes which we embrace with a vengeance because of their familiarity. Girls, then, love pink, shopping and gossip and dressing up because it is in their DNA to do so. Boys hate reading, love the outdoors and like hitting each other. There is no in between despite the fact that, more or less, that is precisely where most of us reside.

This simplistic acceptance of genetics as the be all and end all of sexual politics will change too, though, as we develop a more grown-up attitude to the research and come to grips with how little we understand the human body and therefore the combined influence of nature and nurture.

The next 100 years will see new changes for women despite short-term concerns about a female jobs recession. The majority of graduates will be women and more women will be represented in senior management because of shifting demographics. This will in turn make women more powerful in every sphere. Already it is calculated that women make up to 80% of consumer decisions. If they are earning more than their partners, their power as consumers can only increase.

However, we cannot rely on the onward march of progress on its own. Progress does not happen passively as can be seen by what is happening all around the world. Witness the recent case of a 14-year-old girl who was whipped to death in Bangladesh on the orders of a cleric for allegedly having an illicit relationship with a married cousin. Women are buffeted by huge political processes which are in turn reactions to historical events, such as colonialism and globalisation. Historical progress is not a given.

2011 Time for a New Start?

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Many people start the new year resolved to change their life. For some, that means more than just cutting out the carbs or giving up chocolate. It means radical change, like rethinking the whole work life balance thing. A large proportion, however, don’t follow through on the most drastic of their new year’s resolutions for fear of the unknown. When it comes to changing jobs  in the current climate, those fears cast an even greater shadow.

The economic gloom can sometimes act as a spur to change your life. If you are fortunate enough to have been handed a big redundancy cheque or are just so stressed out by the increasing demands placed on you and have the wherewithal to do something about it, this might be just the time to strike out in a different direction.

Women, particularly those with children, may be more likely than most to do so since they tend, for a huge variety of reasons, to be more likely than men to put other factors ahead of salary when they describe what motivates them.

Moreover, after having children many find their priorities and interests change and they find themselves looking around for a different type of work or way of working.

The ideal solution for many is to work from home. More and more organisations are allowing staff to work from home at least part of the week and so save on long commutes.

Many, though, want to work wholly from home and see the solution as going freelance or retraining and setting up on their own as, say, a child psychologist or an alternative health specialist, charging by the hour. The problem is that charging by the hour often equates to fairly low returns, especially if you are working round school pick-up times and holidays.

A recent Guardian survey shows a huge pay gap between, say, a banker [£170k plus bonus of £400k] and an alternative therapist [£5k for part-time work, but she admits she earned considerably more per hour in her old job in marketing].

An alternative is to find salaried work which they can do from home. An increasing variety of jobs are now offered on a wholly homeworking basis, from estate agents and travel agents to lawyers and virtual office workers.

Many of these, though, are less well paid than their office equivalent because they are based on hourly timesheets. Indeed, the recent ONS report on earnings shows that part of the reason for the more than 10% gap between men and women’s average earnings is because women are more likely to work part time and be paid on an hourly basis.

However, for many women, the flexibility to work from home outweighs the loss of wages, depending, of course, on how much of a difference that equates to.

But should people be paid less for doing the same job with the same skills as an office-based person just because they are working in their own home?

As increasing numbers push to work from home for all manner of reasons, from dads wanting more time with their children to people seeking to cut their carbon emissions by forgoing the weekly commute, and as technology makes homeworking easier, surely there will be growing pressure for homeworkers to have equivalent benefits to those working in the office.

Find The Right Christmas Presents – The Rise of Romance amongst Teens

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What are the must-buy Christmas presents for kids this year?

According to the league tables that come out around this time of year, it’s a mix of old standards, slightly revised, and the usual array of electronic pets, games and action toys.

Monopoly has been revamped for its 75th birthday with some added graphics plus music and sound effects.

Barbie is out in various new guises.

Zhu Zhu pets have evolved from simple hamsters into some sort of action hero intergalactic combatant.This is perhaps apt for an animal renowned for its arts. It is also, of course, designed to make the toy more appealing to boys (there are, inevitably, pink Zhu Zhu pets for girls).


In amongst the mix will surely be music-related gifts as pop groups appeal to a younger and younger audience. For pre-teen girls, this year it’s Justin Bieber or boy band Big Time Rush.

They feed on a sense of romance and boy next door approachability. Big Time Rush trill of just wanting to be your b-b-b-boyfriend. Justin Bieber with his carefully windswept look mines a similar vein – hits include Favorite Girl and Love me – has become so omnipresent that Twitter is reported to have changed its trends algorithm to focus on most breaking items rather than most discussed in order to outwit the Bieber fans. The hype around Bieber has made him so annoying, mainly to old people, that he was recently the victim of hackers 4 chan who responded to his plea for fans to tell him which country to tour first by voting to send him to North Korea.

The passion that these boy men inspire in pre-teen girls is scary to behold and, like their passion for most things, tends to last only five minutes before they move to en masse to the next big thing – One Direction?

What is their purpose but to act as a bridge between cuddly electronic dogs and Miley Cyrus, post Hannah? For girls brought up on a froth of pink and told incessantly that they are princesses these boy singers play into the romantic ideal of handsome prince coming to sweep them off their feet. What kind of unrealisable expectations are all these promises of undying love creating?

Then there are their girl singer role models. Taylor Swift, with her soft focus songs about girls waiting for their prince to rescue them from their loneliness, is the embodiment of the Disney princess ideal.
Cheryl Cole is also being turned into a chocolate box version of herself. She is the Princess Diana of her generation, the good girl done wrong. At the same time, however, girls are being exposed at a younger and younger age to highly sexualised versions of “femininity”, Cole’s erstwhile band, Girls Aloud, being a case in point. The conflicting messages, both rammed at them with incredible force via mass marketing, cannot help but confuse both them and everyone else, particularly boys.


There appears to be very little space in between for something different and for role models who actually have something to say. Lady Gaga is one of the few singers who at least appears to play around with her image and attempts to provoke some sort of thinking process, even if she is feeding on years of other women singers who have done similar things. Lily Allen has also shown some attempt to question how she is portrayed and to have some semblance of personality.


Princess and porn star are perhaps easier to sell because they play to very simple stereotypes, but what effect do they have away from the glitz and glam in the real world of children’s relationships with each other? What is their impact on how girls feel about themselves when they grow up and realise that they are not princesses and that the supposed glamour of pornography as typified by Jordan is actually a mask for something that is unlikely to bring them any sense of wellbeing or fulfillment.

Are Women the Future for Newspapers?

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The media, at least the printed media, are in freefall at the moment.

The Internet caught many of them by surprise and now they are scrambling around for solutions, such as paywalls. The recession has made matters worse, but they were already pretty bad to begin with. Young people are turning off newspapers in their droves so where could any new readers come from?

Well, for many the answer is women. As more and more women opt to work rather than stay home to look after children they have more disposable income and are rising up the career ranks.

So how are the media trying to reach out to this group?

In the past, news (hard news) has tended to be the preserve of the male reader, with females opting more for, presumably, fluffy features. What has happened in recent years is that news and features have become more blurred. This is also because news has mostly transferred itself onto the Net and newspapers have to supply something a little different if they are to survive since the Net usually gets the news out first.

Why pay for something that you read on BBC News Online free yesterday?

But what is more interesting is what has happened to features. For media organisations, still mainly dominated by men, getting more women to read features means more focus on shopping (fashion) and relationships.

This, apparently, is what women want to read.

So we have seen the so-called serious papers restyled to promote columns on ‘what I bought this week’, pages and pages of fashion (how to wear your scrunchy) and endless articles about relationships/celebrity relationships.

In effect, the women’s mag format has been transferred to newspapers. But is that what women really want to read?

The Sex and the City woman was embraced as a feminist icon, talking liberally and openly about sex, but she was also a retro stereotype, obsessed with outrageously priced shoes and bags. Is this what Girl Power was all about? The ability to buy more Manolo Blahniks and to spend more on a bag than most people would on a month’s rent? Are women really as shallow as the media seem to make out? Do we only like gossip and shopping?

I would argue that women are just as worried about the environment, the global situation and politics as men are.

Maybe, though, I am wrong and it is all about the shoes and the scrunchies. It’s not that I don’t like dressing up. Just not all the time.

Pretty in Pink vs. Boyish in Blue?

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Have you ever tried finding a non-pink/purple item of clothing for a girl?

These days it is a challenge worthy of Indiana Jones.

My mum spent weeks last Christmas trying to track down some non-pink/purple pyjamas for my eldest daughter, who likes football and hates pink, so much so that she has set up her own website, anti-pink.com, for fellow non-aficionados.

She could not find a single pair of pyjamas which were not in the regulation colours and ended up buying some blue ones with stars on marked “boy” and cutting the label out.

I have recently had a boy after giving birth to three daughters and been informed that the colour code is even more regimented than I had heretofore imagined.

Apparently yellow, which I kind of thought was gender neutral, is a girl colour.

Boys can’t wear yellow.

Similarly, I have been informed that boys don’t do ducks.

This is, I assume, because there is something rather fluffy and feminine about a duck. Have they told the drakes?

I was also told by a fellow parent that boy babies should not, under any circumstances, be allowed out in public in sleepsuits bearing the legend “Hug me”. Boys do not do hugs.

I have lost count of the number of times since his birth that I have been asked if I have “noticed the difference yet” between him and his sisters.

If I say that he is waking up a lot, they say “Boys have more energy”.

This is despite the fact that all three girls had similar sleep patterns.

I tend to think that it is more an overactive mother thing than due to gender.

One mum of boys told me that he would sleep more because he was a boy. “Boys are just more lazy,” she intoned.

I have to say that very few of the comments puts boys in a particularly good light.

One relative told me boys were all “take, take, take”. “Girls are MUCH easier,” she said. “They give you something back.”

Little wonder that a recent report shows girls think they are cleverer than boys by age four and boys agree by age eight.

Little wonder too that girls are doing better than boys at school in general, although we are also told that the education system now favours “girl” skills.

The pink craze would all be fine if it was just about a colour, of course, but it’s what stereotyping the genders into fluffy pink females caked in make-up versus aggressive action heroes in blue leads to in the long run – miscommunication between the genders, domestic violence and pay inequality [girls are better at jobs which involve nurturing and “communication skills”; boys are better at “risk taking” and decision- making].

I am not saying that boys might not in some way be different from girls, but I do think that the culture they are growing up in nowadays terrifically exaggerates these differences.

Plus I prefer to take everyone as they come.

Some girls are very energetic and hate reading [I can think of one in particular in my house]. Some boys are born to be poets [if boys are so rubbish at reading how do we account for people like Shakespeare? Unless all those plays were written by Anne Hathaway...]

How do we counter the stereotypes, though?

After all, creating two simplistic stereotypes makes it easier to sell stuff.

Why sell a scooter for a boy so that he can hand it down to his sister when you can get the parents to buy two, one blue and one pink?

Well, I, for one, have resolved to dress only my son in yellow pyjamas covered in cuddling ducks.

Luckily, this month it’s Halloween. It’s probably the only time of the year when the shops are full of clothes for kids which do not follow the strict pink/blue divide.

Apparently, witch girls still wear black.

What do you think?

Rise of the Female Entrepreneur

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We would like to welcome Mandy, our latest addition to the Mindbubble editorial team. Mandy, is editor of www.workingmums.co.uk and a freelance writer specialising in education.

Stay tuned for her next blog on gender stereotyping in children’s clothing.


How was your return from the holidays? Was it full of gloom at the prospect of the commute back into work and the relentless scrutiny of your boss? Maybe you’re still wondering if there is another way?

If you are, you’re not alone. An increasing number of people, particularly women, are opting to set up their own businesses so they can control the way they work.

British Banking Association figures show that, despite the recession, the number of people who are self-employed continues to rise, with 460,000 new businesses having been created in the first ten months of 2009, compared with 468,000 for the whole of 2008.

Women were far more likely than men to go it alone, with female self-employment increasing by 4.9 per cent in the third quarter of 2009, compared with the same period a year earlier.

Male self-employment was up just 1.1 per cent by contrast.

Why the surge in female-led enterprises?

The growth in home businesses, sparked by technological advances, is one reason, say experts. This allows for greater flexibility to fit working life around other commitments, such as children. It also allows them to use the skills they have developed as a parent.

Nothing sharpens your time management and communication skills than dealing with a tetchy toddler after all.

The phenomenon of “mumpreneurs” has led to a spate of books and other advice for women. BT’s Yell.com, for instance, has recently created a site for entrepreneurial mums.

In the last few months several books have been published which spell out step by step how to run a business alongside your family.

They include Millionaire Mumpreneurs by Mel McGee. McGee says: “We live in unprecedented times. A time when technology has given us freedom to break the rules about combining work and family…Demonstrate to your children what’s possible in life by being an example of living your life on your terms.”

So where do you start if you want to set up a home business?

First, you need a business idea. Enterprise Nation, the home business specialists, offer a huge amount of information and case studies. Business Link will give you all the advice you need on the technicalities of becoming self-employed and it’s free.

Next come the practicalities of working from home. The main things you need to do are:

-      Make sure you create a separate space for work and home life so the two don’t become muddled.

-      Research the best technology around. With a Blackberry or iPhone, a mobile phone and a good broadband connection you can set up your own website and ensure you are able to work any time, any place.

-      Ensure you have technological back-up if, for example, your computer packs up.

A key concern for homeworkers is isolation.

A good way round this is to use social networking sites and build contacts with others doing similar work to you. They will give you lots of advice as well as support.

So why not make a new start rather than the usual 9 to 5?