Lady Gaga & Digital Fashion

Grammy awards

I’m going to be honest with you: I’m totally into Lady Gaga.

I was reading this article about how startups should be inspired by Lady Gaga and I agree. She is one of those artists who manage to reconcile an outrageous lifestyle and an uber-efficient music & business career.

Talking about style, she undeniably got her own vision of aesthetics & design and, even though you’ve got to be gaga to wear her outfits, it does work. Take a look at the amazing dress she wore at the Grammies … and the shoes! Look at those shoes!

Actually, I think creatives should welcome and bless her. Thanks to the mediazation of Lady Gaga, crazy outfits, designers and celebs are unleashing their potential of creativity, thus opening the doors to unexplored fields and possibilities.

For example – take two trends and mix them together and it will make Imogen Heap’s Twitter dress (picture below – see how it works there)

Another example of how fashion is exploring the digital world is the launch of The Digital Schedule at London Fashion Week.

Imogen heap red carpet

This new concept will bring together live-streamed fashion shows and a selection of digitally presented fashion films created by some of London’s most innovative designers. Most of the fashion films will be presented in a newly dedicated Digital Space at Somerset House, whilst some will be premiered online.

This great initiative of London Fashion Week, which is the first of the leading four global fashion weeks to usedigital media in its twice yearly showcase, will allow fashonistas and entrepreneurs from around the world (or just living outside London) to enjoy the show.

Obviously, LFW will use the traditional social networking site to promote the event, however, I am wondering when there will be an actual digital #catwalk on Twitter?

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