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Inspirational adventures: Doctor from London trekking to the North Pole.

Today, Mindbubbler Sarah recounts her incredible encounter with Amelia Russell & Dan Darley, a couple who decided to spend their holidays trekking to the North Pole! If you want some inspiration on how to complete a once in a lifetime challenge… Read on!

Late and flustered and breathless from a mere 40-yard sprint I arrived to meet a couple who are about to take on one of the biggest challenges of their lives.

On February 27th Amelia Russell and Dan Darley will leave Canada’s remote Resolute Bay to walk unsupported to the North Pole. I greeted them in their cosy south London idyll with a cry of “I’m not worthy!”

In under 70-days time Amelia, a 27-year-old A&E Doctor, looks set to become the first-ever British woman to make the walk unaided; her partner in snowshoes is her boyfriend Dan, a 33-year-old investment banker whom she met at their college rowing club at Cambridge University.

On top of their busy careers, this dynamic duo has spent the last two years saving (around £100,000) and preparing for their adventure – without the luxury of a sponsorship deal. The economic climate hasn’t been on their side and soon they’ll be dealing with the challenges of a different climate altogether.

While I grew up dreaming of making my Academy Award Oscar acceptance speech, Amelia’s desire for a life less ordinary also began in childhood. However, unlike mine, her dream is fast becoming a reality, but why? She says:

“I’ve always been someone who’s wanted to achieve and get out there and do something a bit different, not just wear pink and be a princess, but sometimes I like doing those things too. I’ve always had a drive to push myself and it’s amazing what you can achieve.”

Amelia and Dan are acutely aware that it’s the mental endurance that will be the real test of their adventure.

Consequently they’ve complemented their physical training – easy stuff like hauling heavy tyres around to replicate their sledges – with psychometric training to help them understand their compatibility, in a bid to deal with potential conflict – such as making the decision to stop the trip if danger arises – as well as the tedium thrown up by days of isolation.

(The fact they’re sharing housekeeping chores has got to be a good start.)

Personality tests set out by John and Elaine Peck highlighted their shared drive but they still have their demons. Amelia’s knee problem is a major concern but, on a personal level, she admits:

“I’ve never spent two months on my own with somebody else, or two months where I’m almost continually tired and cold and I have to see how I cope with that.”

Long nights on call pale into comparison with the endurance Amelia is about to face. “I’ve got 60 days on call, effectively, so it’s going to seem relatively easy being a doctor!”

If they want to reach the Pole, (the Geographic one, that is, not the Geomagnetic one or the Northern Pole of Inaccessibility), days off aren’t an option.

For starters the fact they’re ‘unsupported’ means its skis, snowshoes and immersion suits from the off – no huskies, kites or snowmobiles to help them, no supplies being flown in, nothing – just Amelia, Dan, their fuel, food (mostly Pemmican, the ground meat, fat and fibre concoction Shackleton and Scott would have partaken of) and the elements.

Dan’s concerned that despite their two years of preparation they may be overwhelmed by the experience – in the first week the weather will be at its most chilling and their load will be at its heaviest. He doesn’t want to fail but explains, “It’s never as bad as you think it’s going to be – overcoming that inertia to get yourself going is what’s important.”

Ambition is part of Amelia’s constitution but why is she following in only two other women’s unaided footsteps to the North Pole – and each of these completed the journey with their partners, like Amelia?

Back in the golden age of British Polar exploration it was the woman’s role to stay at home with the kids, but Amelia thinks it’s still seen as a man’s domain – the danger, lack of home comforts… she admits:

“There’s no shame in it but a lot of my friends don’t want to spend two months on holiday in those conditions, they’d rather spend the money and have a nice time somewhere and…most of my female friends are not quite so competitive as me or want to challenge themselves in such a physical way. The women it does appeal to seem to be like me.”

So, is it the possible glory Amelia is looking for? “It would be a great achievement but that’s not the reason I’m doing it. I’d want to do it if a hundred women had done it.” And I truly believe her.

Throughout our chat Amelia and Dan stress their extreme adventure isn’t about success or failure but the process of the challenge.

Oh, and romance – they look forward to cosying up in their tent watching the Aurora Borealis whirling around them.  Can’t think of a better view to enjoy with him indoors – unless my view was from the comfort of a four-star ice hotel!

Keep up with Amelia and Dan’s progress at: www.northpolechallenge.co.uk

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Death and resurrection of a Facebook user. A story about my social media suicide and other web 2.0. distress.

Last night, when I got home from work, the very first thing I did was to turn my computer on and check Facebook.

It was at this very moment, after reading another invitation to join another stupid group, another Farmville pig sharing request, another invite to an event taking place tomorrow in another hemisphere… I felt like a huge urge to put an end to my facebook life… forever.

Why would I delete my profile?

They are actually lots of reason not to like Facebook. There’s even a Wikipedia page listing criticisms of Facebook.
 I think the biggest concern has been the change in policy, beginning with the fact that users have to accept Facebook T&Cs and “grant [the site] an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, […] any User Content you (i) Post on or in connection with the Facebook Service”

Every change Facebook has made to their privacy settings has been followed up with official disclaimers to fight back fake rumours about users’ content. Fears and hoax claims are surely coming from real facts and I would recommend any Facebook user to read both their privacy settings (and all the small print) and this very enlightening interview with an anonymous Facebook employee.

How did I delete my Facebook profile?

Very good question indeed: As pointed out in Michael Gracie’s article, it’s a piece of cake to get rid of your MySpace account (apart from bands, who’s still using MySpace nowadays?): you can easily find the link and after following a couple of verification steps, your account, and any track of your presence on the site, are deleted. However, it’s a mission to delete your Facebook profile.

There is a deactivation link in your settings pages, but it’s impossible to find the actual deletion command on the site. The magic link exists though, but it’s usually found on third party websites or via google.

As Gracie comments, all through the deletion process, Facebook’s tone is rather apprehensive and they seem rather reluctant to let you put your profile down in a definitive way.

“Facebook communication makes them sound apprehensive about deleting your information. They may claim that this is for your own protection, but I consider the sequence and tone more that of one that wants to carefully review you

r information first, just in case there is something of value to them within.”

Considering a suicide 2.0?

Entrepreneurs saw there was an opportunity to build a new offer around this trend: for example the Web 2.0. Suicide Machine. The Netherlands based start-up is offering a clean and complete social network suicide: they promise to do all the manual dirty work to delete your presence on Facebook, MySpace, Twitter and LinkedIn, thanks to a script that deletes all your “friendships”, comments, pictures and other user-generated content associated to your account.

201,766 friends have been unfriended and
337,044 tweets have been removed since launching.

2,769 people went before you!

The idea is good and, as you can see in the testimonial part of the site, lots of suicidal users have taken the step and deleted their accounts. However, Web 2.0 Suicide Machine had to suffer the consequences of their guerilla activity: Facebook sent them several warning and lawyer letters, stipulating that Web 2.0. Suicide Machine was illegal:

“Facebook provides the ability for people who no longer want to use the site to either deactivate their account or delete it completely. Web 2.0 Suicide Machine collects log-in credentials and scrapes Facebook pages, which are violations of our Statement of Rights and Responsibilities. We’ve blocked the site’s access to Facebook, as is our policy for sites that violate our SRR. We’re currently investigating and considering whether to take further action.”

Having said that, and as described in this article from cnet.com, there is still that hidden link to get rid of your Facebook profile in a much more efficient way than that of the Web 2.0 Social Machine.

Failed suicide attempt?

At this stage, I must admit that I did delete my old account… to create a brand new one. Even if it didn’t convince me about the actual value of my Facebook relationships with the rest of the world, it was probably the most effective way to “cleanup” my online presence on the social networking site. They are actually few steps you can take to privacy-proof your profile.

Going further: In her last blog, Lucy weighed up the pros and cons between Twitter and Facebook. Is there a general saturation of socialisation on the internet? Are people as excited to know what their network (or “friends”) are doing in real time anymore? Did Gmail Buzz launch too late as people are now looking for slow-pace networking?

In the case of Facebook-overdose, login to your Facebook account, and break the emergency glass below:

https://ssl.facebook.com/help/contact.php?show_form=delete_account

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When politicians are talking to mums via online communities.

Today, Sarah, one of our Mindbubblers, has investigated the impact of politician participation to women & mums online community.


As a Mumsnet virgin I had never before considered how politicians are accessing influential women through social communities.

Despite being the mother of two small boys and with education at the top of my worry list as Big School beckons for Eldest in September, I have found politicians so remote, their sound bites so devoid of humanity that I’ve buried my head in the sand and ignored most of their rhetoric and promises, thinking it irrelevant to me.

Then, with some prompting, I tapped into the Mumsnet interview with Gordon Brown and found myself wishing I’d heard the webchat for myself. (Our PM admitted he lost his web chat virginity to the website).

Unless I’m working I rarely take time out at home to scour my PC for anything other than my computer weakness for house websites.

I’ve never sat back with a ‘virtual G&T’ to partake in a bit of online goss, but sitting with Gordon Brown rather than Gordon’s Gin in front of me I felt, for the first time, like I was part of a community and he was talking to me.

His instant response to members of the Mumsnet community, who’d asked clearly thought out and executed questions on issues entirely on my radar, was an absolute breath of fresh air as were the conversational but factual answers in English, rather than in the Westminster-boys-club garble we’re used to hearing on telly.

I’m not saying I’m suddenly going to campaign for Mr Brown but it gives me the opportunity to look over the interviews and weigh his arguments up against the opposition in order to make a clearer decision when the time comes.

There is criticism that Internet campaigning is ‘dumbing down’, but we’re not all political animals. Many of us, I speak for myself, just want to hear the bits relevant to our life at the time and how it will impact on what we imagine will be happening in the coming years: for me that’s education, pensions, healthcare and care for the elderly.

As Dominic Campbell, founder of consultancy FutureGov says: “Politics is possibly getting diluted and dumbed-down but that is not always a bad thing. There needs to be varied spaces online for different kinds of debate.”

And I agree –  I need the simplicity – but I still can’t find myself jumping on the Ed Miliband-wagon and becoming a top Twitterer like the Energy and Climate Change Secretary. That just seems a 140-key taps too much of a waste of time for me at the moment.

The party leaders have each made a canny decision to stop in at Mumsnet on their journey towards the next General Election? Are they softening us women up, tapping into our ego?

It’s a great coup for Mumsnet’s founders Justine Roberts and Carrie Longton, to have landed the crème de la crème of British politics but will we find in a year’s time, that these men are simply the masters of woo?

Will their eagerness to take part in such a personal form of interview, like the new-fangled web chat, stop once the Election results have been revealed?

By the time of the election, if Mr Brown’s chat is anything to go by, I will be sitting down with a virtual vineyard of plonk at every opportunity. But, be warned pay little attention to our pleas and concerns after the event and you’ll leave us all feeling as cheated as a deserted wife, and a woman scorned…

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Lady Gaga & Digital Fashion

Grammy awards

I’m going to be honest with you: I’m totally into Lady Gaga.

I was reading this article about how startups should be inspired by Lady Gaga and I agree. She is one of those artists who manage to reconcile an outrageous lifestyle and an uber-efficient music & business career.

Talking about style, she undeniably got her own vision of aesthetics & design and, even though you’ve got to be gaga to wear her outfits, it does work. Take a look at the amazing dress she wore at the Grammies … and the shoes! Look at those shoes!

Actually, I think creatives should welcome and bless her. Thanks to the mediazation of Lady Gaga, crazy outfits, designers and celebs are unleashing their potential of creativity, thus opening the doors to unexplored fields and possibilities.

For example – take two trends and mix them together and it will make Imogen Heap’s Twitter dress (picture below – see how it works there)

Another example of how fashion is exploring the digital world is the launch of The Digital Schedule at London Fashion Week.

Imogen heap red carpet

This new concept will bring together live-streamed fashion shows and a selection of digitally presented fashion films created by some of London’s most innovative designers. Most of the fashion films will be presented in a newly dedicated Digital Space at Somerset House, whilst some will be premiered online.

This great initiative of London Fashion Week, which is the first of the leading four global fashion weeks to usedigital media in its twice yearly showcase, will allow fashonistas and entrepreneurs from around the world (or just living outside London) to enjoy the show.

Obviously, LFW will use the traditional social networking site to promote the event, however, I am wondering when there will be an actual digital #catwalk on Twitter?

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Steampunk – A good reason to wear a corset and a veil hat

Imagine a world where mystery and discovery are taking a great part of your everyday life. Imagine a world where engineers and explorers walk along with duchess and madams; a world where courtesy, politeness and chivalry are just a normal behaviour. That’s how Steampunk people are living their life!

The term Steampunk emerged in the late 1980s, with the success of science fiction novels based in the pre-industrial and Victorian era – in the like of H.G Wells and Jules Vernes for example. As a derivation of the cyberpunk genre, sci-fi authors were rather bored of the “traditional” vision of a futur made of machines and science supremacy. In its postmodernist way, Steampunk brings together the references, style and ideas of the steam times (pre-industrial revolution / Victorian era) with the societal questioning and disruption culture of a youth wondering what its future is about.

Steampunk fashionWhat really attracted me to Steampunk culture is the fact that the people do actually dress up like in the 19th century! Think men in suits and hats, women in corset, dresses and ribbons. The only difference with traditional historical remake is that Steampunk allows a bit of sci-fi creativity. For example, Steampunkans veneer the cogs and other engineers symbols as objects of arts. One essential is to wear a pair of goggles (check out this nice tutorial for a quick fix cardboard goggles) or a timepiece. But most importantly, Steampunk is about DIY: from home-made costume to unique piece of jewelry, via the traditional (and very punkish) DIY fanzine – see steampunkworshop.com for incredible artisan work.

As you may guess, the World Wide Web is a great place for the Steampunk to share, present their artwork and organise meetups and conventions. For example the Brass Goggles website (British site with a much wider audience from US to Aussies and Kiwis) and plethora of independent/DIY shops.. . People sell and swap their items, exchange tips and tutorials, organise meetings etc…

As any subculture, Steampunk has also its music genre… which is simply called steampunk music. However it seems that the Steampunkan can’t really agree on what exactly this genre is! Therefore, it may vary from electro-goth to folk music. If you are curious enough, I would advise you to listen to the famous Abney Park (US) and the recently-created but excellent The Men That Will Not Be Blamed For Nothing (UK)

Keep your ears and eyes open! Steampunk culture is currently having a strong revival with the success of Guy Richie’s Sherlock Holmes movie and its impacts on many artistic trends..

A part of this new fashionable aspect, I think it’s an appealing subculture as it’s very respectful and brings lots of fun (interesting to see how the ‘disruptive’ part of this culture is more of a cheeky sense of humour rather than powerless criticism). It’s also a great opportunity to test your creativity and DIY skills and also to show off your best outfit – oh come on, I’m sure you’d love to wear that crinoline petticoat more often!

Links for more info and lecture..

Marion

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Products “home parties”: big comeback or relics of a women tradition

Today’s post has been written by one of our wonderful Mindbubblers who has been contributing to the blog for quite a while now… Ladies (and gentlemen), let me introduce you to Sarah!
Sarah hosted her first “home party” last week: she actually offered her living room to a consultant-friend of hers to present and sell her skin care products. How was the evening? Are the Tupperware meetings of yesteryear making a big come back? Will vegan skin care products tempt Sarah? To know more… read on!

tupperware_partyTupperware parties were all the rage when I was growing up in the 1970s and ‘80s. Ann Summers home parties were an outrageous success in the naughty Nineties: I know this because my student house held one. Needless to say, we were literally buzzing with joy at the amount we sold long after the batteries ceased to operate.

‘Me time’ continues to be high on the agenda and I have just held an Arbonne Foot Spa Home Party’ in support of my friend Katie, who has become an Independent consultant. They’ve been producing botanical, Vegan skin care products for concerning individuals in America for thirty years, with an emphasis on products that are “unparalleled in quality and effectiveness”.
In the last six months since Katie’s been using the products her skin, which is prone to eczema, is noticeably glowing.
Despite her positivity I was sceptical about hosting a party, partly because the products aren’t cheap and partly because I didn’t want anyone to feel pressured into buying. I was amazed when my email invites came back positive.
Was it the draw of getting out for the evening, free nibbles, plonk and a good dose of gossip or was it the opportunity to properly experience the products without children moaning in the background, which drew my friends in?

Like many women I have my daily beauty regime – it varies from a quick water spritz, to a Liz Earle ‘hot polish’ cleansing and I need a lot of convincing to switch to something else.
Party day: I spent the rainy afternoon making pizzas and brownies, with my little boy. I could’ve bought them but wanted to make a meal of it.
Katie’s presentation was at 8pm and friends started arriving at 7.30. We stuffed and supped in the kitchen while she and her co-consultant Di, turned the living room into an oasis of foot-spa calm.
Giggly with anticipation (and half-cut) we went upstairs to soak our toes in, almost too hot, oiled water and oh, the sensation was delicious.

We relaxed as Katie began her spiel. The evening wasn’t just about the experience, it was also a sales pitch but the atmosphere took the edge off this fact. There is no getting over the fact Katie is running a business – she believes in Arbonne and is an evangelical saleswoman.
Palm-Springs based Di has earned herself a sexy Mercedes sports car thanks to her success as a consultant in the US and Katie makes no apologies for the fact she intends to reap the same rewards.
My only criticism of this is that surely such a health conscious company should be rewarding its staff with bikes or at the very least a souped-up Smart car, rather than a fleet of Mercs?

Dixie-TupperwareMy home party had the feeling of a focus group about it as my guests challenged Katie when she revealed that absolutely none of the products used are, or have been, tested on animals . They queried how important is the fact that they’re Vegan? As one friend pointed out ‘why shouldn’t wasted animal products be used if they don’t cause us harm? Isn’t it better to use the whole animal if it is already being killed for food?’ And so on…

Ninety minutes later we were lotioned to our legs’ content, awash with information and choice. Hardly anyone bought anything on the night. However, there has been a trickle of purchases since. This has to be put down to Katie whose after-party service, thanks to distributed client cards, is impeccable… persuasive!
Due to lack of on-the-night sales I didn’t get a weighty hostess discount but I feel relieved that my concerns about pressure-to-buy were fruitless. I bought a hair mask, which I hope will flatten the frizz in the current freeze.

The after-party emails I received were ebullient and I would seriously consider holding another. One friend remarked that Katie was persistent but not intrusive, she was still happy to buy something. Others remarked that the price was a little steep but, thanks to the brochure, they won’t rule out trying something from the range.

Like Posh Spice I understand the need for out of hours shopping and what better way to do it than with your feet up with your friends?

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Women, Myths & Video Games – What do (gaming) women want?

Women, especially mothers, are gatekeepers and budget masters; they own the keys to the marvellous world of consumption, proudly sat on the throne of purchasing power. Traditionally when women are mentioned in the same sentence as video games, people will automatically think it is something to do with controlling their children’s gaming habits. However, believe it or not, women do buy video-games for themselves, as part of their own personal entertainment and are now fast becoming equal in the gaming world. So next time you come across a pretty and well-equipped female Blood Elf in World of Warcraft, she is probably a real girl and not a guy pretending to be one!!

• Why have we never talked about girl gamers before?

In the USA, 40% of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (34%) than boys age 17 or younger (18%).

The reason why women didn’t get into gaming sooner, is probably down to the repelling image of female characters in video games. Very often in a secondary role, female characters have mainly been sexualised and stereotyped, which represents a real obstacle to any identification process and therefore interest in the game.

According to Helen W. Kennedy “The console games market has traditionally been very explicit in their exclusive address to a male audience. In the late 80s and early 90s both Nintendo and Sega made it very clear that to attempt to market games for girls would threaten their real market – boys and young men. Sony’s Playstation, by addressing youth culture in general, broke with this tradition”

Fortunately, this trend has changed, moving towards a set of powerful, fit, fast and precise female characters.

The Female Blood Elf - Probably Controlled by a Real Girl!!!!

The Female Blood Elf - Probably Controlled by a Real Girl!!!!

• Is there a video game type for women?

Women don’t have as much time to dedicate towards video gaming as men do. Their lifestyle, children, and household care take up a lot of time on the top of their work! They are more likely to hook up with a game where they can, jumping in and out without being blocked in long-term objectives or achievements to reach.

The importance of the pace occurs with any genre of game. For example Grand Thief Auto, even though rated as one of the most violent and offensive games, does procure instant fun and entertainment, and therefore, generally, women enjoy it.

Something that EA understood very well with The Sims, is that women like to personalize their characters and create something they can identify with. The desire to escape reality in cyberspace tends to be a common element across genders; however, women do place greater importance on the customization of characters and gaming environments.

• So what’s the secret recipe for the perfect video game for girl?

Women who are into gaming, whether for work or pleasure, gather in associations to lobby for the access of video gaming careers to women, by subsidizing loans or giving career advices to young girls. Women want to see “more women making games, and thus, to make more games that women want to play.”

In reality, the number of women working in the industry is already rising: for example 60% of the developers behind The Sims are women. However, this may not be the miracle that women are waiting for. Sherry Floyd , a game designer at SOE’s Seattle studios, comments “I honestly don’t think it’s a gender issue,” she continues. “I think it’s a marketing issue.”

In the popular subconscious, women playing video games are abnormal: games are for guys. Unless they are accompanying their male partner, females are not seen as legitimate in video gaming temples (cyber cafes, game shops etc..). For example, women are more likely to under-report the number of hours the play then men, as if being a video gamer does not fit with being a women.

In statistics, female players are shown as two major clusters: casual gamers brought in by a partner or sibling, and hardcore gamers. But in reality, girl gamers are much more immersed in gaming than the stats like to show, and it’s this ability to adapt their gaming time that the industry should focus on to attract the female segment.

• The girl gamers are crying out loud: give us a real segmentation!

As the figures show, women are now a real sub-group of the market: why not consider them as such?

Fortunately, women can salute the corporate effort to integrate female developers, as it helped the gaming industry to avoid the catastrophe of a full “shrink it and pink it” strategy. However, there is still a gap between the current offer (both products and marketing strategy) and the real landscape of female consumers.

Sources:
Entertainment Software Association
http://gamestudies.org/0202/kennedy/#top
http://edition.cnn.com/2008/TECH/ptech/02/28/women.gamers/index.html